Posted By: Nick Miller, Partner, Miller & Van Eaton
The Congress approved a delay in the Digital Television Conversion from February until June 12, 2009. This additional time has allowed the Federal Communications Commission and the Department of Commerce’s National Telecommunications and Information Administration to enhance and restructure the federal government’s consumer outreach programs.
Among the good news items:
The story is not over—but the trends are finally positive.
And please do your part by sharing this Consumers’ Union public education package with your electeds, agencies and local media: CLICK HERE for the PDF
Euphemistically called the “DTV Conversion”, 2/17/09 is D-Day for an estimated 15 to 20 million households which receive their TV “over the air”. These tend to be the most vulnerable and isolated citizens in your community: those who are elderly, poor and foreign language dependent.
Characteristic of so much else in the last 8 years, the Bush Administration has done it again—left a big pile of trouble for the Obama Administration to clean up. But there will not be enough time for the Obama folks to have much impact.
In the words of FCC Commissioner Jonathan Adelstein, “In your community, a lot of people are going to need help, but it’s not yet clear where that help is going to come from…. The DTV transition isn’t ready for prime time.” [Click Here]
Like a hurricane, this event was predictable for the last 20 years, as soon as the Federal Communications Commission and Congress determined that all television broadcasters should convert from analog to digital format signals. [FCC-08-56A1.doc] And the 85% of households “on high ground” should be OK, if still disrupted. Their major televisions are hooked to a cable television system or to a satellite television network and will not be directly affected. However, even in these households, multiple TVs may not be connected to the cable television system and they too will “go dark” if they can’t receive digital TV signals.
The remaining 15% of ALL households which do not subscribe to any cable television or satellite TV are going to have problems. Only a small percentage of these over-the-air households own a digital television. These households are least likely to be aware of the coming change, to have the technical savvy to equip their old analog TVs to receive the new digital signals, or to have the financial capability to buy the digital converter or to improve their antenna.
A prior “early roll-out” of the DTV conversion in Wilmington NC indicates the scope of the problem your community will experience. You should expect your share of 2.2 million households nationwide to seek help in the first days after the national transition deadline. And that’s the optimistic scenario. Again, in Adelstein’s words, “[In Wilmington] the problems led viewers to need either phone or direct technical assistance, which could take upwards of 40 minutes on the phone for each household.”
You need to alert your City leadership and to get local DTV assistance volunteers ready to go. A reasonable set of steps for your community:
1. Encourage tech savvy individuals to assist family members, friends, and neighbors with converter box installation.
2. Create a local phone bank with sufficient capacity to handle your share of the predicted 2 million phone calls in the days immediately following February 17.
3. Send speakers to Churches, community groups, and others serving the foreign-language and elderly communities.
4. Ask your local telephone company, cable and satellite employees to get involved on a local level with local phone banks and help people to install converter boxes and new antennas in homes.
Good luck to us all, and especially to President Obama on February 17.
 Some temporary emergency exceptions are possible in the so-called “Analog Nightlight” legislation. See Short-term Analog Flash and Emergency Readiness Act (“Analog Nightlight Act”), Pub. L. No. 110-459, 122 Stat. 5121 (2008). The bill, S. 3663, was signed into law on December 23, 2008
 Three things are needed to receive the new digital TV signals:
1. A NEW converter box that allows an analog TV to receive a digital signal;
2. A strong digital signal from the local broadcast tower;
3. Technical ability to self-install the converter box and make any needed antenna improvements.